Collection Launch: I-Red Plus
We developed a launch strategy for the I-Red Plus, a product featuring innovative technological fabric.
Understanding the CEO’s concern about the higher price point of the fabric, we decided to create a small process video to highlight its unique benefits and justify the cost.
Oficial video Campaign:
This campaign seamlessly integrated both physical and digital stores.
This video showcased the advanced technology behind the fabric, aiming to educate and excite both the sales team and customers about the value of the product:
Video: Tag Produções
Martha Pedalino 