Branco.casa
www.branco.casa
I provided 6 months of E-commerce Consultancy on the VTEX platform.
The client aimed to increase sales through their digital channel, and
we achieved a 50% increase in orders 3 months after the project’s completion.
Main projects: Pick-up Store Implementation New website Menu Increase the size of the Homepage by 50% using A/B test Organizational Chart Review UX Review Ecommerce Dashboard Implementation Marketing Campaigns Annual Calendar
Main results: Exceeded the digital marketing revenue target by 11% Paid media ROI improvement from 2 to 11 Shipping cost reduced by 26% Conversion rate increase from 0.4 to 1.3 Omnichannel strategy implemented, connecting physical stores and online platforms, with an option for in-store pickup.
Review client:
“Everyone said we had a Ferrari parked in our garage—we just didn’t realize our potential. We were struggling with improving usability, effectively communicating our vision to our partner agency, and training our internal team. Martha Pedalino navigated these challenges.
Their strategic insights and innovative solutions led to a 50% increase in our digital channel sales, it was truly transformative!”
Marina Senna – Director of Bobinex Group
Retail and Omnichannel Specialist
Some examples of website improvements:
1- Strategic menu study:
Issues with the Old Menu:
- Lack of Strategy: The previous menu lacked a clear strategic approach, failing to align with overall business objectives and user needs.
- Absence of Best Sellers: It did not feature best-selling products, missing an opportunity to highlight popular items and drive sales.
- No Hierarchical Information: The menu lacked hierarchical organization, making it difficult for users to navigate and find relevant categories or products efficiently.
1 – Old menu:
2 – Study menu:
Key Outcomes:
- Enhanced User Engagement: The redesigned menu led to a significant increase in user interaction, with a more intuitive layout facilitating easier navigation.
- Increased Sales: Featuring best sellers and popular items prominently resulted in a measurable boost in sales, as users were more likely to explore and purchase top-performing products.
- Improved Navigation: The implementation of a hierarchical structure made it easier for users to find relevant categories and products, leading to a more efficient and satisfying shopping experience.
3 – Final version:
2- Improvement in search filter (internal pages):
Main Problems Identified:
- Overwhelming Number of Options: The search filter had too many options, which made it difficult for users to find what they were looking for efficiently.
- Mobile Usability Issues: The filter design was not optimized for mobile devices, leading to a poor user experience on smartphones and tablets.
- User Interaction Insights: Analysis with Hotjar confirmed that users struggled with the filter, as evidenced by high click rates on irrelevant options and frequent abandonment of the search process.
2 – some studies:
Outcome: The improvements led to a more user-friendly experience, with increased efficiency in finding desired products and a more intuitive navigation process on both desktop and mobile devices:
3- Final version:
3- Omnichannel project: Physical and Digital Retail for a Cohesive Customer Experience:
Assess the effectiveness of the omnichannel approach against the set objectives, and refine the strategy based on results and customer feedback.
3.1 Identify Customer Touchpoints
3.2 Assess Current Systems
3.3 Define Omnichannel Objectives
3.4 Develop Integration Plan
3.5 Implement Technology Solutions
3.6 Optimize User Experience
3.7 Monitor and Adjust
3.8 Evaluate Success
Omnichannel Implementation Flowchart:
To learn more about the work, check out the website:
Martha Pedalino 