Martha Pedalino

Types of service:

E-commerce consultancy

Strategic Guidance: Develop and implement strategies to optimize e-commerce platforms and digital marketing efforts, aligning with business goals and market trends.

Platform Optimization: Analyze and enhance e-commerce platforms for better performance, including improvements in usability, functionality, and overall user experience.

Digital Marketing Support: Provide expertise in digital marketing tactics, including SEO, SEM, and social media strategies, to drive traffic and increase conversions.

Team and Supplier Integration: Adapt to the client’s team and suppliers, facilitating effective collaboration and ensuring smooth integration of new strategies and technologies.

Performance Monitoring and Adjustment: Track key performance indicators (KPIs), analyze results, and adjust strategies as needed to continually improve e-commerce performance and achieve desired outcomes.

Head of e-commerce

Budget and Performance Management: Manage the e-commerce budget, track performance metrics, and report on key performance indicators (KPIs) to ensure alignment with business goals and maximize return on investment.

Strategic Planning: Develop and implement the overall e-commerce strategy to drive growth, increase sales, and enhance the customer experience.

Team Management: Lead and manage the e-commerce team, training, and performance evaluation, to ensure effective execution of e-commerce initiatives.

Platform Optimization: Oversee the optimization of e-commerce platforms to improve functionality, usability, and conversion rates, leveraging data and analytics to drive decisions.

Digital Marketing Coordination: Collaborate with marketing teams to design and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media, to drive traffic and sales.

3 differences between Head of e-commerce x Consultant:

Scope of Responsibility:

  • Head of E-Commerce: Oversees the entire e-commerce operation, including strategy development, team management, platform optimization, and budget management. This role involves ongoing responsibility for the e-commerce function within the company.
  • E-Commerce Consultant: Provides targeted, strategic guidance and tactical support on a temporary basis. Focuses on specific areas for improvement, such as platform optimization or marketing strategies, and adapts to the client’s team and suppliers during the consultancy period.

Duration of Engagement:

  • Head of E-Commerce: Holds a permanent or long-term position within the company, responsible for continuous oversight and evolution of the e-commerce strategy and operations.
  • E-Commerce Consultant: Typically engaged for a defined period, ranging from 3 to 8 months, to address specific issues or projects.