Valentines day campaign 24′
For Valentines Day 2024, I developed and executed a comprehensive campaign centred around the theme “Perfect Pair.”
The concept highlighted the idea of pairs, not only as couples in love but also as complementary clothing items, such as a top and leggings.
Oficial video Campaign:
This campaign seamlessly integrated both physical and digital stores.
We offered discounts and focused on increasing the average ticket rate, driving both customer engagement and sales.
We leveraged a viral trend challenge to boost engagement and extend the campaign’s reach across social media platforms:
We also took the opportunity to capture photos and videos, which were then shared with the sales team to promote the campaign through WhatsApp in their physical stores.
Video: Tag Produções / Models: Rafaela Lemes and Lucas Vitoriano.
Martha Pedalino 