– I turn e-commerce strategy into measurable growth.
Hi, nice to meet you :)
Martha Pedalino
10+ years of experience in e-commerce and digital growth.
Specialized in D2C strategy, customer experience and conversion optimization, turning data and customer behavior into strategies that drive revenue and long-term growth.
Areas of expertise:
E-commerce Strategy
I develop D2C strategies that connect customer experience, technology and commercial goals to drive sustainable online growth.
Growth & CRO
I develop D2C strategies that connect customer experience, technology and commercial goals to drive sustainable online growth.
Leadership
I lead cross-functional teams and complex projects, connecting marketing, technology, operations and customer experience around clear business priorities.
E-commerce portfolios:
Lola Cosmetic
E-commerce Growth & Social Commerce Manager
Bro Fitwear
Head of marketing and e-commerce
Uau! Bobinex
E-commerce Consultancy
Branco.casa
E-commerce Consultancy
Chá Dao
Head of E-commerce and Growth
Types of services:
E-commerce Strategy & Growth
I help D2C brands identify and prioritize growth opportunities across the customer journey — from product discovery and merchandising to conversion, retention and customer experience. I combine data, customer behavior and commercial goals to build actionable e-commerce roadmaps.
Social Commerce & TikTok Shop
I build social commerce strategies that turn content, creators and community into growth. From TikTok Shop and affiliate programs to livestream creative direction, creator activation, gamification and brand storytelling, I develop experiences designed to engage audiences and drive commerce.
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Martha Pedalino 